Search Engine Optimization SEO
How to improve the ranking of websites?
The positioning of site appears first in Google is you can improve search engine rankings in the medium term and investing a small amount of money. The positions of websites can bring us much joy, because through the medium of advertising is much more likely to get a much larger web traffic and increase your chances to attract more potential clients to advertise your website. SEO Rank Raisers uses best techniques to get the websites ranks in the top 10 places.
Importance of SEO
Search Engine Optimization is the key tool for the website to get more traffic. Optimization of a website is very crucial to get more traffic and maintain the level over the search engine. The main aim of the SEO is to get repetitive visitors. SEO is actually more than just a simple technique to increase traffic and sell products or services. SEO is not the only solution for getting traffic to your site, but without any doubt SEO is the most effective one for a site. SEO services skillfully do the result-oriented tasks. SEO experts may change the position of a website efficiently and some sort of network back-links within months and unfortunately our website starts acquiring new visitors quickly. SEO is about more than keywords, if you don’t optimize the right way, your website will not get the rankings. Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.
Benefits of SEO
- Strong Web presence
- Increased volume of website traffic
- More visibility over competitors
- Higher ROI
- Greater brand recognition for longer run
- More customers
- Increased sales and conversions
- Lower promotion costs
How Search Engines Work?
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.
After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.
There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.
The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
Social Media Optimization SMO
SMO services are designed to help companies like yours create a brand and then market their products and services through online social networks. In recent years, social network marketing has grown to be a very powerful online marketing tool through effective Social Media Optimization (SMO)
Advantages of Social Network Marketing
Helps create brand awareness in the social networks
Synergizes the SEO and internet marketing campaigns for the website
Drives good quality traffic to your website from social networking websites
Assists in boosting link popularity and gaining non-reciprocal links
Social Media Optimization Services include
Facebook Promotion – Engage with your audience with our Facebook Marketing services. We develop Facebook marketing campaigns to give dynamic social presence to your business. Our comprehensive range FB marketing solutions include integrated Facebook marketing campaign, Page design, Facebook application development, viral marketing, paid advertising and lot more.
Twitter Promotion – If you wish to engage your brand with millions, tweet your business today. We offer innovative Twitter promotion solutions ranging from setting up account, creating dynamic tweets to building up your Twitter followers. Get followed and get noticed with our social media marketing solutions.
Linked-In Promotion – Get linked with your targeted audience with our Linked-in promotion solutions. Our ideas and strategies will help you to get better social presence than your competitors. We offer result oriented Linked-In promotion solutions to build your brand image, broadcast your promotion and increase your profits.
Forum Marketing – This is popularly known as foruming. We help you in becoming an integral part of the most active forums on the internet. We select the forums that are relevant to your industry or niche and your target market.
Blog Marketing – Weblogs or blogs have become active, involved communities on the ‘net. Blog marketing is now an effective way to build your online identity and create brand awareness. We target lively, high-quality, relevant blogs.
Article Writing and Article Submissions – Article writing and submission is a tried-and-tested tool that establishes your expertise and creates online brand value for your business. We provide you with well-written and well-researched articles that can help you create that much-desired online brand.
Online Press Release Writing and Distribution – Press release writing is another powerful tool that can help boost your exposure online. The press release should be engaging and have that “creative punch”. We help you create attention-grabbing press releases and distribute them to various news portals.
Social Media Marketing SMM
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes. Subscribe to leading social media such as FB, Twitter, YouTube, Linked In, PinInterest.
With the social media marketing training you need to develop your business. We want to give small businesses on short budgets an alternative to social media marketing agency or paying for social media marketing services.
Social media marketing can help with a number of goals, such as:
- Website traffic
- Conversions
- Brand awareness
- Creating a brand identity and positive brand association
- Communication and interaction with key audiences
Pay Per Click Advertising PPC
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ad is clicked. Essentially, it’s a way of buying visits to your site.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.